Why the AIR JORDAN XX3 is good for the planet:
- A breakthrough water-based bonding process attaches the carbon plate, eliminating solvent cements—a first for Nike performance basketball footwear and a new milestone in the company’s long-standing efforts to reduce volatile organic compounds.
- Efficient pattern design minimizes waste.
- Environmentally preferred rubber in the outsole reduces toxics and incorporates recycled Nike Grind materials.
- A re-engineered inner bootie uses environmentally preferred materials without compromising performance properties such as stretch, breathability, resilience and comfort.
Considered Design
The Air Jordan XX3 sets a new benchmark for premium performance footwear and sustainable product design. What began at Nike in 2005 with a single shoe — the award-winning Considered Boot — has evolved into a company-wide design philosophy. Nike’s Considered Design ethos embraces environmental sustainability principles without compromising product performance, benefiting athletes and the environment. Considered Design strives to reduce toxics and waste, choose environmentally preferred materials and drive sustainable product innovation.
Nike is committed to designing all footwear to meet the company’s baseline or higher Considered standards by 2011; the company has set the same goal for apparel by 2015 and equipment by 2020.