On 08.31.2008, Nike hosts a run like no other before with the Nike+ Human Race - the World’s Largest One Day Running Event. Nike’s first global race will take place over the course of one day, with a goal of one million runners, across 25 cities and featuring 25 top musical acts. The 10K event celebrates runners and their sport, offering participants across the globe the chance to run and compete together in an unprecedented race experience. Spanning multiple continents, Nike+ Human Race cities will include LA, New York, London, Madrid, Paris, Istanbul, Melbourne, Shanghai, São Paulo and Vancouver among others.
Following races in each city, participants will be treated to an exclusive music concert featuring some of today’s top artists. The race will be open to anyone, anywhere. Runners outside of the 25 race day cities can join by logging into nikeplus.com. With the help of Nike+ and the Nike+ SportBand, every city and every road can become a race-day course.
Beyond running and music, the Nike+ Human Race is also an opportunity to give back. Participants will be able to run for a worthy cause and support the three official Nike+ Human Race charitable partners: the Lance Armstrong Foundation – uniting people in the fight against cancer; WWF - the global conservation organization addressing the causes and impacts of climate change; and the UN refugee agency's ninemillion.org campaign – bringing sport and education to refugee youth.
Together, Nike and runners will raise funds to donate at least USD $3 million to the Nike+ Human Race charities. Money will be raised via givebacks from registration fees, a percentage of Nike+ Human Race t-shirt sales and a donation of USD $1 million from Nike.
The Nike+ Human Race will also feature an online pledge tool so individual runners can donate additional funds to the cause of their choice and invite friends and family to contribute on their behalf.