In a movement to raise funds for Physical Education programs in schools and to encourage healthy living, Nike hosted its third annual NIKE 5K for Kids at the Denver Pavilion in Colorado on May 4th.
The NIKE 5K is a unique fundraising event where 100 percent of all entry fees are donated to the school PE, play and athletic program of each entrant’s choice. Nike and Jamba Juice also partnered to provide race fee scholarships to 330 kids who could not afford the cost of registration.
As just one of several NIKE 5K races happening across the nation from April through June, Denver’s race is making an impact. This year participation increased by more than 30 percent to 3,300 people; Nike raised $49,500 for the greater Denver area elementary, middle and high school PE programs.
“PE teachers and parents have been thanking me for putting on this event,” said Brent Henderson, Nike Marketing Coordinator. “It’s the teachers especially because most of them get more money from this event than from the entire school budget.”
Denver Bronco’s athletes Montrae Holland and Darrel Hackney passed out medals as runners crossed the finish line. Participants 18 and under also received medals and Nike gift bags.
“This is a great way to help kids stay motivated in their life,” said Hackney. “PE programs have helped me to stay fit and be healthy and happy in life.”
Originating in Honolulu in 2000, the event has since expanded to Las Vegas, Atlanta and Denver in 2006 and Boston, Miami, Portland and Seattle in 2007. The events have collectively raised nearly $1 million for schools across the U.S.
Along with the 5K run is the Let Me Play 1 Mile run/walk option for kids and participating parents. The race is part of Nike’s Let Me Play initiative, a global commitment to support programs and efforts that help youth unleash their potential through sport.
Learn more by visiting the NIKE 5K for Kids website.