Nike Get's Some Love

Book of Love Celebrates Nike's climate-considered design ethos

The Book of Love

Nike, along with eight other companies, is celebrated for leadership in driving its climate-considered design ethos, which that has led driven much of Nike's product and building engineering innovation in recent years in the Book of Love.

The Book of Love was distributed to 7,000 corporate and government leaders world-wide, including Nike President & CEO Mark Parker, to inspire and challenge them when it comes to climate issues.

The book was created as the first initiative of the Earth LOVE Foundation for its international campaign called "Love – Brands helping consumers reduce CO2 emissions." The book provides a pictorial-based explanation of the looming climate crisis and what companies are doing to combat greenhouse gas emissions.

So, what is Nike doing? Here are some highlights:

• Our global and European headquarters, distribution centers, and retail facilities are meeting 52% of their electricity needs with the purchase of direct renewable energy and renewable energy credits.
• Our European headquarters and distribution centers are using 100% renewable energy.
• We've eliminated greenhouse gases from Nike-branded products.
• In October 2001, Nike joined the World Wildlife Fund's Climate Savers program as a founding partner.  This program provided us with an aggressive internal target to reduce CO2 emissions in our two biggest areas of impact: Nike-operated facilities and business travel.  By December 31, 2005, we successfully achieved our target and then some, reducing CO2 emissions by 18 percent from a 1998 baseline.
• In 1998, Nike's total C02 emissions from facilities and travel was 127,138 tons. By 2005, we reduced these emissions to 103,996.

Nike President & CEO Mark Parker is quoted in the book about our commitment: "Going forward we are expanding and accelerating our commitment to CO2 reduction through increased energy efficiency projects, direct renewable energy usage and purchase of renewable energy credits, exploration of the carbon trading market, adding preferred travel suppliers in the company's Eco-Class program, and looking at ways to address the C02 impact of global logistics and operations with our business partners."